Our
Why
Practice doesn't always translate to real performance - especially practice at the range. Golf is the only sport where the way you train looks nothing like the way you play. Perfect lies. Unlimited do-overs. A false sense of confidence.
That's why we created TRAQ. No more doubt.
No more second-guessing. Just real, measurable feedback - so your practice truly prepares you for the course.
Simple. Intuitive. Game-changing.
Because in golf, clarity is everything. And when you train with clarity, you play with confidence.
Our Why
Practice doesn't always translate to performance - especially in golf. Golf is the only sport where the way you train looks nothing like the way you play. Perfect lies. Unlimited do-overs. A false sense of confidence.
That's why we created TRAQ. Because real improvement starts with real feedback. No more uncertainty. Just simple, intuitive training that prepares you for the course.
Because in golf clarity is everything. And when you train with clarity, you play with confidence.
Welcome to The Front 9
Built by Golfers.
Backed by Visionaries.
Some adapt to change. Others drive it forward.
TRAQ is redefining how golfers train - but we're not doing it alone. We're building The Collective - a group of coaches, creators, and industry leaders who don't follow trends, they set them.
As a member of The Collective, you'll be more than an early adopter. You'll be part of the team rewriting the way golfers train.
Let's build something bigger, together.
SOLUTION
Introducing TRAQ, the latest innovation in golf training.
Instant Insight
TRAQ is designed to provide clear visual markings on various surfaces, perfectly balancing visibility and feedback allowing golfers to receive real-time knowledge about their swing during their practice sessions.
Visual Training
Recognizing the power of visual aids in golf training, TRAQ empowers golfers to incorporate visual cues into their practice routine. By simulating the strategic markers used by professionals, TRAQ enables players to engrain these visual references for improved performance on the course.
Safe For All
Addressing the need for safe practice tools, TRAQ offers a health-conscious alternative to current marking methods, which are harmful to humans and pets. TRAQ's formulation is non-toxic, ensuring it's safe for use around family and pets.
Golf Industry in Numbers (in the U.S.)
45M
played golf in 2023
22.4M
indicated “very interested” in playing golf
3.4M
played on a course for the first time
123M
played or consume golf related content
PARTNERS
Join Our Journey
At Aethon, we believe in empowering golfers at every level to enhance their skills and enjoy the game to its fullest. We offer a unique opportunity for golf instructors, influencers, athletes, and brands to join us on this journey as part of our partnership program. By partnering with us, you'll have the chance to introduce your audience to a groundbreaking tool designed to transform their practice sessions and overall golfing experience.
Join us in making a difference in this amazing sport. Together, we can reshape how golfers train and achieve their goals.
Instructors
Athletes
Influencers
Brands
